Measure cost per acquired customer
Cost per lead ignores contact rate, estimate rate, close rate, and average job value. Track the full path from ad spend to collected revenue.
High-intent channels
Google Search, Local Services Ads, and a strong Google Business Profile capture homeowners already looking for help. They convert well, but competition and response speed matter.
Demand-creation channels
Facebook and Instagram work differently. They create demand through a specific offer, local targeting, and strong proof before the homeowner starts comparing every company in town.
The owned-demand layer
SEO, email, reviews, referral systems, and retargeting compound over time. They are slower to build, but they lower dependence on any single platform.
Build a lead source you control
Ace Growth helps Indianapolis contractors connect paid demand, dedicated landing pages, fast follow-up, and transparent tracking without selling the same lead to a group of competitors.
Get a free growth plan or review the contractor lead system.