How the lead system works
Campaigns target homeowners with a specific service need in your agreed area. The landing page qualifies the request, the lead routes to your business, and automated first-touch follow-up protects the first minute.
Seasonal timing matters. Campaigns should move from spring cleanup to design-build, outdoor living, and fall work as demand changes.
Exclusive territory changes the sales conversation
Shared marketplaces start with competition. A territory model starts with your company. The homeowner is not immediately handed to several contractors who race to call and undercut each other.
Ads, landing pages, tracking, and follow-up are organized around your brand. Reporting should connect spend to contact, estimate, closed job, and revenue.
Common questions
Can you generate recurring maintenance leads?
Yes. Maintenance and high-ticket project work can run as separate campaigns.
When should spring campaigns start?
Late winter is the best time to start building demand before the spring booking rush.
Which counties can be targeted?
Territories can cover Marion, Hamilton, Johnson, Hendricks, Hancock, and nearby service areas.