Ace Growth is an Indianapolis-based lead generation company that delivers exclusive, high-intent leads to home service contractors. We exist because contractors are tired of shared leads, wasted ad spend, and marketing that doesn't work. Our mission is simple: give every contractor we work with a predictable pipeline of qualified homeowners who need their services right now.
Ace Growth was founded by Nathan, a digital marketer based in Indianapolis who saw a fundamental problem in how contractors buy leads. The dominant platforms — Angi, HomeAdvisor, Thumbtack — all sell the same lead to 3-5 contractors simultaneously. This creates a race to respond, drives down close rates, and forces contractors to compete on price rather than quality.
We built Ace Growth on a different model: one contractor per trade per territory. When a homeowner in your area needs your service, you're the only contractor who gets that lead. No sharing. No bidding wars. No wasted time chasing leads that three other companies are also calling.
Based right here in Indianapolis, we understand the local market. We know the neighborhoods, the seasonal patterns, and the specific challenges that Indianapolis contractors face. This isn't a faceless national company — it's a local partner invested in your growth.
We generate leads for home service contractors through targeted paid advertising on Google and Facebook. When a homeowner in Indianapolis searches for "roof repair near me," "AC not working," "plumber needed," or similar high-intent phrases, our ads capture that search and deliver the homeowner's information directly to the contractor who owns that territory.
We currently serve contractors in these trades:
One contractor per trade per territory. Your leads are yours alone. No sharing, no competition. When you own a territory with Ace Growth, every qualified lead in that area goes exclusively to you.
Our AI system responds to every lead within 60 seconds via text and email. This keeps homeowners engaged until you can connect personally. Speed-to-lead is the #1 factor in close rates, and our technology gives you a massive advantage.
We run and optimize Google Ads and Facebook campaigns specifically for your trade and territory. No generic marketing — every dollar targets homeowners in your area who need your service right now.
You see every lead, every cost, every metric. No black boxes, no vanity numbers. We track cost per lead, cost per acquisition, and ROI so you know exactly what your marketing investment produces.
Beyond paid ads, we help contractors build long-term authority through content that answers the questions homeowners are actually asking. This creates organic visibility that compounds over time alongside paid lead generation.
We succeed when you succeed. Scale up when you need more work, pause when you're fully booked. No long-term contracts, no cancellation fees. The results keep you, not a contract.
Indianapolis is a growing metro area with a strong housing market and constant demand for home services. With hot summers, cold winters, aging housing stock, and steady population growth, contractors in Indianapolis have enormous opportunity — but only if homeowners can find them when they need them.
We chose to start in Indianapolis because it's home. We live here, we know the neighborhoods, and we're building relationships with the best contractors in the city. As we grow, our local knowledge and hands-on approach give our partners an edge that national lead companies can't match.
Quality over quantity. We'd rather deliver 20 high-intent leads that close at 30% than 100 junk leads that waste your time. Every lead represents a real homeowner with a real project.
Transparency always. No hidden fees, no mysterious algorithms, no "trust us" metrics. You see exactly where your money goes and what it produces.
Contractors first. We built this company to serve contractors, not to extract maximum revenue from them. If our service isn't producing results, we fix it or we part ways honestly. Our reputation depends on your success.
Book a free 30-minute strategy call with Nathan. We'll discuss your business, your goals, and which territories are available in your trade.
Book a Free Strategy Call Call (317) 572-7018